Data shows that the summer season drives a sharp increase in textile product flows, which requires maximum efficiency in the global supply chain. The effect of summer sales has driven significant growth in the movement of textile goods on an international scale. In June alone, products flows in the sector increased by 78% compared with the start of the season, according to the lasted data from Clustag, a global benchmark in data management and analysis using RFID technology for major international retail chains.
According to the analysis conducted, more than 513 million textile items circulated (individually identified through RFID technology), this represents an increase of nearly 14% compared with the previous month and a rise of 78% compared with the figures recorded in March, the start of the spring/summer season. This growth is also reflected in the number of scanned boxes, which reached 2,6 million in June, 62% more than in March and over 40% above April.
The trend, made visible through the automated monitoring of millions of items across different markets, highlights the extraordinary ability of the global textile supply chain to respond to the surge in demand during the sales period.
The impact of this discount period extends in the international sales and requires the highest level of logistical efficiency. The sharp increase in the flow of goods through distributions networks compels textile and retail companies to optimise traceability, inventory control and warehouse operations in order to respond in real time to the consumer needs, both in physical stores and online, anywhere in the world.
Clustag’s data, collected through its radio-frequency identification (RFID) technology, demonstrate how data-driven and digital solutions are key to managing peaks in activity, reducing logistical disruptions and ensuring product availability at the point of sale, regardless of country or channel.
“Every year, the arrival of the summer sales, suppose a real challenge for the entire supply chain of the international textile sector, testing the responsiveness of manufacturers, distributors and retailers across all market. This year’s data highlights the importance of having intelligent management and real-time traceability systems to adapt product flows to a demand that grows significantly in just a few weeks,” said Manolo Reguart, Director of Business Development, Strategy and Partnership at Clustag.
