Heartland Express Inc. has announced it is integrating the U.S. operations of Contract Freighters Inc. (CFI) into the parent company.
The rebranding will be effective Dec. 31, the company announced in a release.

“We are excited to announce the integration and rebranding of the U.S. operations of CFI into Heartland Express, similar to several of our prior acquisitions. CFI Logistica, S.A, de C.V., the Company’s Mexican operations subsidiary will not be impacted,” said Heartland CEO Mike Gerdin.
He noted CFI’s performance improved during the past year, thanks in part to an update of its transportation management system and a conversion to a unified ELD and communication system within Heartland Express.
“Given this progress and the current status of our industry, we believe that integrating and rebranding CFI into Heartland Express is the next logical step in enhancing our consolidated operating and financial performance,” Gerdin added.
“Further, this decision was driven by a desire to align our CFI drivers’ pay package with our legacy Heartland Express pay package, providing them with an increased driver compensation and benefits package that we believe is among the best in the industry.”
Drivers will be able to choose any of the pay packages available within the Heartland fleet, the company announced. They’ll also have the option to run in other Heartland subsidiaries, such as Millis Transfer LLC or Smith Transport LLC.
“Customers will benefit from increased capacity within the integrated fleets, allowing us to continue to provide the committed, on-time service our customers have come to expect,” Gerdin concluded.
CFI offices in Joplin, Mo., West Memphis, Ark., and Laredo, Texas will be retained.