OK Tire Stores appointed Brian Mielko as the company’s new president and chief executive officer, effective immediately.
Throughout his career, Mielko has demonstrated a strong ability to support franchise owners and build thriving partner relationships, according to a news release. At Coca-Cola and Unilever, he developed retail programs for grocery clients and launched high-impact campaigns for Home Hardware, gaining valuable insight into working with independent yet highly dedicated business owners.
Most recently, at Sailun Tire, he led high-performing sales and marketing teams responsible for delivering multi million-unit programs to TBC Corporation’s Big O and Midas channels, the release reads.
“Brian’s deep understanding of franchise operations, supplier dynamics, and customer needs makes him a natural fit to lead OK Tire,” said the board of directors in a joint statement. “We are thrilled to welcome him to the OK Tire team and look forward to the meaningful conversations ahead that will help shape the future of our organization.”
“Brian’s leadership style and deep-rooted commitment to collaboration, community, respect, and accountability align perfectly with our culture and vision as OK Tire moves into its next chapter,” added Shayne Casey, chairman of the OK Tire board. “
